Illumination Rock Summer Solstice

June 23rd, 2016


Here’s a little edit from my trip up to the Summer Solstice Party.  Though this doesn’t tell the story of the party.  Look up Shawn Hokkanen  on Instagram for the party scene.


Thanks to all my sponsors who helped me get there:

My Wife for granting me the Hall Pass

Intuition Liners you always keep my feet warm and fuzzy.


My Bass and light play

April 23rd, 2016


Now that I have a light stands that I got before that marathon photo session with over 200 LuLaRoe garments, I tend to find myself playing with light more and more after the kids are asleep.  This shot I got with a 45w shoot through umbrella (constant light) lighting the face of the Dean Guitar body and the floor.  Then to the camera right I had a second 45w shoot through umbrella (constant light) lighting the front of amp and stool.  Then behind the amp I put my grandfather’s old Sunpak flash set to a 1/16 power.  But the exact placement of that light took a while to get.  Started with that light facing the wall, but then I settled on placing the flash on the far right edge and nearing touching the back of the amp and having the light bounce of the amp to the wall behind.  The Sunpak was triggered by an optical slave, I don’t have pocket wizards so my Canon 580EX II was on the Sony’s hotshoe and set at 1/128 power then bounced directly off the ceiling above to trigger the Sunpak behind the amp. It was a fun hour combining constant light sources with the 2 flashes.


Stop over to my instagram if you haven’t yet.



My Fender amp and Dean Bass

My Fender amp and Dean Bass

Well, I finally have an Instagram

April 22nd, 2016

LuLaBroJoe, yep that’s it.  Right there, I’m officially a LuLaBro!  My Instagram account will be for the new found fashion photography I’m shooting for Ariel’s new LuLaRoe Consultant business.   After experiencing a few Pop up parties and seeing first hand how the fabric of these clothes makes the women feel good while wearing the dresses, skirts and shirts.  I have personally dubbed it Fabric Crack, because once a lady wear one the garments…

It’s impressive what LuLaRoe has accomplished as a brand and family run company.

It’s been a wild month learning how to photograph fabric and outfits.  It all drastically varies from mountain sports, especially since the line of clothes only runs 2500 of each print pattern in any one style.  So, yeah it’s definitely time to get a grey card.  Oh, and a light meter.  You can’t exactly meter the light on a hard charging skier or climber for that matter.  The great thing is, the learning never stops.


My Instagram account will also be used for my mountain adventures.

You can find Ariel’s Online shop here

Hero pose in LuLaRoe.  Abbey

Hero pose in LuLaRoe.  Abbey sporting the Julia Dress.  Playing with back light.


LuLARoe 2016

April 4th, 2016
A total of 217 separate garments photographed!

A total of 217 separate garments photographed!

Well, I never thought I’d be able to say that I photographed 217 different garments.  My wife is launching her LuLaRoe Online Shop today at 5pm PST.  Over the last 3 days, typically during the night I knocked out these photos in crunch mode.  The mannequin, however, did not survive the shoot and we’ve learned the difference between a commercial quality mannequin and a low quality mannequin.   The box of leggings just showed up at the door!  Ok, so I have to get back to the photography to get these photos wrapped up for the 5 pm PST launch!


Ariel in a LuLaRoe Julia Dress

Ariel in a LuLaRoe Julia Dress



A Little Book

December 8th, 2015

A cool little photo book came in the mail today.  Put it together as a test run, you can contact me directly if you want one.

Most images are from Mount Hood this year and a few from Mount Rainier a few weeks ago.  It feels good to have some images in print and book form. This size is a cool little 6×8.